… and Search Engine Optimisation (SEO)
A free guide to help you write for the web and maximise the reach of your online content by improving your SEO.
Clear, plain and easy to understand writing is essential for good web content and for good ratings on search engines (Google, Bing, Baidu but this also includes Facebook and YouTube) – this includes headings, subheadings, links, the opening paragraph and all copy.
It helps the reader find and understand what a page is about and decide if it’s the content they want
It helps search engines understand what a page is about and how to index it correctly so it comes up in the right searches (SEO)
